Our Philosophy

Our goal at Michael Communications PR Group is simple. We take each client’s needs and make sure that we deliver our expertise to get your company into the public eye. To meet our client’s unique public relations requirements, a talented team of writers, designers, video producers, and consultants are used to accommodate each company’s needs.

The most important benefit to using Michael Communications PR Group is that we ensure that you and your company are dealt with one on one. This means that you will not get lost in the shuffle, which can happen in larger agencies. We take pride in establishing a direct and personalized relationship with each client. This ensures that your project is carefully taken from start to finish to achieve maximum success.

Why PR?

Public Relations, known as PR, is a process of communication that drives the credibility, public awareness, and a recognition of your company or yourself. Our job is to create awareness about the products and services that you and your company have to offer. It is an effective and credible vehicle to bring your company to the forefront to increase your reputation, recognition, and profile in the community. Our priority is to make sure that the people who matter most to your organization get the message that you want them to get. Getting news out about your company is an important ingredient to growth and development.

Through securing media coverage for you, we can deliver your company’s message to the public. Whether it be to announce a company acquisition, corporate sponsorships, or a new product launch, your company needs to be in the spotlight. There are several benefits of using public relations for you and your company.

  • It creates brand recognition and loyalty within the marketplace
  • Public relations reinforce a positive corporate image
  • Creates and generates sales
  • Leverage new opportunities in the marketplace
  • Change perceptions about you and your company

Lorne Simon

Lorne Simon created Michael Communications PR Group in 1996. He decided to branch out on his own after 8 successful years as the Director of Public Relations and Promotions for the late Johnny Lombardi and his CHIN Radio/TV International group. While in this position, he was responsible for organizing numerous successful events, such as the famous CHIN Picnic, as well as the Variety Club and Sick Kids Telethons.

Lorne is a professional broadcaster with almost 20 years experience in television and radio broadcasting. He has gained a wealth of experience and contacts from having worked for media outlets across Canada. His experience covers all aspects of the radio and television industry, from being an on-air personality, newscaster, and talk show host, to working

Client Quotes

"In a world saturated with advertising, our company needed a different method of getting the media attention we desired. Lorne Simon provided the solution we were looking for."
- Kelly McCluskey, OneStop Media Group